We’ve all been in that situation before: scrolling through TikTok with our phones on silent, only to come across a video of someone speaking without any captions. Frustrating, right? Well, as a creator or social media marketer, this is definitely not the experience you want your followers to have. To capture people’s attention and make your content accessible to all audiences, you need to embrace the power of TikTok auto captions.
What are TikTok auto captions?
TikTok auto captions are subtitles that are automatically generated and displayed on a video, allowing users to read the audio transcription. Not only do these captions make your videos more accessible and inclusive for people who are deaf or hard of hearing, but they also enhance the experience for users who prefer to watch videos with the sound off.
To enable this feature, simply go through the content creation process and tap on the “Captions” button when uploading your video. TikTok will then transcribe the audio, and you can review and edit the captions for accuracy before publishing. Viewers also have the option to turn subtitles on or off, so everyone can enjoy your content in their preferred way.
How to use TikTok auto captions
Using TikTok auto captions is simple, whether you’re a creator or a viewer. Here’s a step-by-step guide for both:
Using TikTok subtitles as a creator
As a busy creator or social media manager, you’ll be pleased to know that TikTok’s auto caption feature makes it easy to add and edit subtitles during the content creation process. Here’s how:
- When uploading your video, tap the “Captions” button on the right side of the screen.
- TikTok will automatically transcribe the audio. You can edit the auto-generated subtitles to ensure accuracy.
- Hit save, and your captions are ready to display.
Using TikTok subtitles as a viewer
Enabling subtitles on TikTok videos isn’t limited to creators; viewers can also enjoy the benefits of captions. Here’s how to get started:
- Check if the auto caption feature is enabled on your account by going to “Settings and privacy” and tapping on the “Accessibility” tab. Make sure the “Always show auto-generated captions” button is toggled on.
- With this feature enabled, you’ll automatically see subtitles on TikTok videos created with auto captions. However, you can also turn off subtitles on individual videos by tapping the captions and clicking “hide captions.”
Why are TikTok auto captions important?
The importance of TikTok auto captions goes beyond making your videos accessible. They also enhance the viewing experience, cater to users who watch videos with the sound off, and ultimately increase viewership. By adding captions, you’re ensuring that more people can consume and engage with your content.
While it may not be mandatory to include subtitles in your videos, it’s a best practice that all marketers should embrace. Plus, auto captions save you time and effort that can be better spent on creating and engaging with your followers.
Remember, most people watch videos with the sound off, so to keep viewers engaged and increase your TikTok presence, make sure to add captions to your videos. And if you’re looking for a comprehensive social media management platform that supports TikTok, give Hootsuite a try.
Mr Reviews can help you navigate the world of TikTok auto captions and grow your presence on this popular social media platform. So don’t miss out on the opportunity to improve accessibility and user experience. Get started today!