As a Shopify seller, you’re probably looking for new ways to expand your marketing efforts and reach a wider audience. One untapped platform that holds great potential is TikTok. With its younger user base, TikTok can offer you fresh opportunities to increase sales, engagement, and brand awareness. If you’re curious about how to connect your Shopify store with TikTok, you’re in luck! In this article, we’ll guide you through four simple steps to make it happen.
Step 1: Download & Install the TikTok App on Shopify
To get started, head over to your Shopify Admin and locate the search bar. Type in “TikTok” and hit enter. Alternatively, you can find the app tab on the left-hand panel and perform the same search there. Next, select the official TikTok by TikTok Inc. App and click on “Add app” to install it on your store.
Step 2: Set Up & Connect Your TikTok Business Account
Once the TikTok app is installed, you’ll find it in the left-hand panel. Select the tab and then click on “Set up now”. On the window that appears, choose “Connect account” to link your TikTok business account with your store. Enter your TikTok business account details and log in. You’ll also need to connect the TikTok ads manager by selecting “Connect” in the relevant box. Make sure to select the level of customer data sharing that suits your needs, as this will help with targeting and campaign performance.
Step 3: Implement a TikTok Pixel for Tracking Purposes
After setting up your data-sharing preferences, you’ll need to connect a TikTok pixel on Shopify. The pixel will allow you to track the impact of your ads on your store. If you already have a pixel, simply select it and click on “Connect”. If not, click on the “Create New Pixel” link to generate one. Once you’ve created the pixel, connect it to your store and confirm to proceed. The TikTok pixel will give you valuable insights into user actions, customer behavior, and conversions.
Step 4: Verify Your Pixel is Active
To wrap things up, you’ll want to ensure that your TikTok pixel is verified and activated. To do this, log in to your TikTok Business Account, hover over “Assets”, and select “Events”. Look for the pixel you created in Shopify, and if it’s there, congratulations! Your pixel is active and ready to go.
How You’ll Benefit From Connecting TikTok to Shopify
Now that you’ve successfully connected TikTok to your Shopify store, let’s discuss the benefits you’ll enjoy:
- Run ads directly from your Shopify store: By connecting TikTok to your Shopify store, you can advertise and sell your products directly through Shopify using shoppable videos and tags. With the new shopping tab, users can browse for products without ever leaving the platform.
- Create custom audiences: Through Shopify, you have full control over your TikTok campaigns. You can refine your target audience and choose which products to showcase, giving you more control over your advertising efforts.
- Improved insights: Thanks to pixel tracking and Shopify’s analytics, you’ll have better visibility into how your campaigns are performing. You can easily identify and address any areas that need improvement.
When it comes to social media advertising, TikTok has emerged as a powerful platform for driving traffic and boosting sales. By following these four simple steps, you can tap into TikTok’s potential and take your Shopify store to new heights.
If you need help tracking your TikTok ads metrics and measuring their impact on your business, check out BeProfit. Their innovative app allows you to connect all your stores to one dashboard, making it easy to monitor your marketing efforts and track your profits from a single location.
So why wait? Start connecting TikTok to Shopify today and unlock a world of possibilities for your online store! Mr Reviews