Have you found yourself with a duplicate Facebook Pixel (now known as Meta Pixel) on your website, and you’re eager to remove it? Don’t fret! We’re here to help you understand how to delete the Facebook Pixel in 2023.
In this comprehensive Facebook Pixel tutorial, we’ll walk you through the process of deleting the Facebook Pixel from Facebook Business Manager (also referred to as Meta Business Suite). We’ll also guide you on removing it from your Facebook Ad Account, as well as deleting the Facebook Pixel directly from your website.
How to delete a Facebook Pixel?
To delete the Facebook Pixel, just follow these simple steps:
Open up Facebook Business Manager.
Click on the Business Settings icon.
Under Data sources, click on Pixels.
Choose the Facebook Pixel you want to delete.
Select the ad account related to the Pixel.
Click on the Trash icon.
Confirm that you want to remove the Pixel.
How to delete Facebook Pixel From Business Manager?
Please note that due to recent changes in the Business Manager layout, it is currently not possible to delete the Facebook Pixel directly from your Business Manager. However, Facebook may reintroduce this feature in the future. Despite this, we’ll still show you how you used to be able to delete the Facebook Pixel from your Business Manager.
Even if you can’t delete the Facebook Pixel from your Business Manager at this time, you can still remove it from your Facebook Ad account, which is connected to the Pixel. This way, you won’t accidentally set it as an optimization event when creating a new Facebook campaign.
If you prefer a video tutorial on this topic, you can watch this Youtube video:
How to remove a Facebook Pixel from your Website?
The most effective way to delete the Facebook Pixel is to remove it from your website. By doing so, even if the Pixel remains on Facebook, it won’t be able to send any Pixel data from your website.
Make sure to locate and delete the Facebook Pixel code that you wish to remove. Sometimes, multiple Pixel codes can be installed on your website simultaneously. To ensure you’re deleting the correct Facebook Pixel, check the Facebook Pixel ID.
There are three main ways the Facebook Pixel could have been installed on your website:
- Manual installation, possibly with the help of a developer.
- Manual installation using Google Tag Manager.
- Partner integration, such as with Shopify, WordPress, or other popular eCommerce or CMS providers.
Removing Facebook Pixel when the code was installed manually
If you manually installed the Facebook Pixel code in the head section of your website, you will need to remove it manually as well. Check your website’s source code by pressing CTRL+U and search for the text “Facebook Pixel” in the front-end code.
If you sought assistance from a developer to install the Pixel, reach out to them again to have it removed from your website.
Removing Facebook Pixel code from Google Tag Manager
If you installed the Facebook Pixel via Google Tag Manager, you’ll need to delete the Pixel by stopping or removing the tags that trigger the Facebook Pixel events on your website.
Even if you didn’t personally install the Facebook Pixel and are unfamiliar with Google Tag Manager, you can still remove the Pixel by stopping the related tags. Look for tags that contain the word “Pixel” and are associated with Facebook. You can verify if the codes are similar to the Pixel codes by clicking on the tags.
To proceed, follow these steps:
- Sign in to Google Tag Manager.
- Click on Tags on the left side of the screen to view only Tags.
- Choose the tags related to Pixel.
- Click on the Facebook Pixel Tag you want to remove.
- The tag will open up, allowing you to edit it.
- In the upper left corner, click on the three dots.
- Choose to pause or delete the Tags by clicking on Pause or Delete.
Whether you delete or pause the Facebook Pixel Tag Manager tag, remember to save the changes. We recommend pausing the tags first to ensure you’ve identified the correct ones.
Remove Facebook Pixel when you used Partner Integration
If you utilized a partner integration to install and set up the Facebook Pixel on your website, you’ll need to reverse engineer the installation process to delete the Pixel. For example, if you have a Shopify store and used partner integration to install the Pixel, you can easily remove the Pixel by deleting the ID from your Shopify Admin.
To do this:
- Open your Shopify Admin site.
- Click on Online store, then Preferences.
- Scroll down to Facebook Pixel and remove the ID from your website.
Check if the Meta Pixel was deleted
Once you’ve completed the deletion process, it’s essential to verify if you successfully removed the Facebook Pixel from your website. A convenient way to accomplish this is by installing the Facebook Pixel Helper Chrome extension.
Simply open your website and click on the Pixel Helper. It will inform you if one or multiple Pixels are still installed on your website and the data they send to Facebook. You can also verify the IDs of the installed Pixels to ensure you removed the correct one from your website.
If you’d like to learn more about Facebook Pixel Helper, a valuable Chrome extension for Facebook ad buyers, check out our guide on Facebook Pixel Helper.
Can’t delete Facebook Pixel, why?
As of 2022, it’s currently not possible to completely delete the Facebook Pixel from the Facebook Business Manager. However, you can remove the Facebook Pixel from your Facebook Ad Account.
How To Get Rid of the Facebook Pixel – Related Articles
For additional useful Facebook Pixel tutorials, you might find these topics interesting:
- Find the Facebook Pixel ID.
- Share the Facebook Pixel.
Frequently Asked Question: How To Delete a Facebook Pixel
Now, armed with this step-by-step guide, you can confidently delete any duplicate or unwanted Facebook Pixel from your website. Remember, if you encounter any difficulties during the process, don’t hesitate to seek assistance from the support team at Mr Reviews.