Email newsletters are a powerful tool for marketers to build relationships with their subscribers. They provide updates on business trends and keep subscribers informed about products and services. In fact, 31% of B2B marketers consider email newsletters their best lead nurturing strategy.
While there are many tools available for sending newsletters, they can be costly or inefficient for small and medium-sized businesses. That’s why many prefer to use Gmail. If you want to learn how to send a newsletter with Gmail, you’ve come to the right place. In this article, we’ll share two different methods: the traditional method and the professional method. Let’s get started!
How to Send a Newsletter with Gmail in the Traditional Method
The traditional method of sending newsletters with Gmail doesn’t require any additional software or add-ons. It’s simple and straightforward. Here’s how you can do it:
- Add your subscribers’ email addresses to the BCC section of your compose box. Avoid using the TO or CC fields to respect your subscribers’ privacy.
- Write a catchy and impactful subject line.
- In the email body section, draft your newsletter content and add relevant links. While Gmail doesn’t support HTML graphics, you can still make your newsletter look good by adding images and applying simple formatting. Alternatively, you can draft your newsletter content in an editor like Google Docs or Microsoft Word and then copy it into the compose box for a polished look.
- Click on the Send button to send your newsletters instantly or use the Schedule send button to send them at a later time that suits you.
While the traditional method is simple, it comes with some drawbacks that can harm your brand reputation and authority. Let’s take a quick look at them.
Drawbacks of the Traditional Method
The traditional method has several drawbacks that can directly impact your email account, brand reputation, and subscriber trust. Let’s explore them one by one.
1. Newsletters are not personalized
When you send newsletters using the traditional method, they are sent to all your subscribers at once without personalization. This makes your subscribers feel like they’re receiving just another promotional email, reducing their interest and impacting your nurturing process. Adding personalization, like using the subscriber’s name in the greeting, can significantly improve your newsletter’s value and effectiveness.
2. Unable to add HTML elements
HTML newsletters are preferred by marketers and readers alike as they provide a better user experience and maintain formatting across devices. Unfortunately, the traditional method of sending newsletters with Gmail doesn’t allow you to add HTML elements. As a result, your newsletters may appear less attractive and have a lower conversion rate.
3. Adding too many CCs and BCCs
In the traditional method, you need to add your subscribers’ email addresses in the BCC field and sometimes shareable email addresses in the CC field. However, this practice can have several drawbacks. Adding multiple addresses triggers the email service provider’s (ESP) spam filters, potentially sending your email to the spam or promotional folder of your subscribers’ mailboxes. Additionally, subscribers may feel uncomfortable if they find themselves added to the BCC field.
4. Landing in the Promotion or SPAM box
Newsletters sent using the traditional method have a higher chance of landing in the spam or promotional folder of subscribers’ mailboxes. Subscribers often ignore emails in these folders, resulting in low read rates. If your newsletters consistently land in these folders, it becomes challenging to nurture your subscribers effectively, and your email account may even get suspended.
5. Affects sender reputation score
Every email user has a sender reputation score that reflects their domain and email authority. Sending emails that don’t land in the primary folder can lower your sender reputation score, leading to more failed deliveries and higher bounce rates. In severe cases, your email account may even get permanently suspended.
6. No option to unsubscribe
According to the Federal Trade Commission’s CAN-SPAM Act, subscribers should have the option to opt out of any email list. However, the traditional method of sending newsletters with Gmail doesn’t provide an easy way to add an unsubscribe link. This can lead to legal consequences as subscribers may mark your newsletter as spam if they don’t see an unsubscribe link. Furthermore, too many emails marked as spam can cause various problems, as mentioned above.
Now you might be wondering how to send a newsletter with Gmail effectively without affecting your email account’s health and reputation. In the next section, we will share a professional approach to sending newsletters using Gmail.
How to Send a Newsletter with Gmail in the Professional Method
To send your newsletters professionally using Gmail, you’ll need a tool like Saleshandy. Here’s how you can do it:
- Sign up for Saleshandy and create your account.
- Go to Sequences > Create Sequence from the main dashboard to start the process.
- Click on + Add steps to start drafting your newsletter. Begin with a subject line, and you can use mail merge tags to personalize your email.
- If you plan to use HTML elements, click on the <> button and paste your code.
- After drafting your email, go to the prospects tab in the same sequence and upload the list of subscribers you want to reach out to.
- Schedule the time you want to send your sequence by going to Setting > Schedule.
- Finally, go back to your Sequence and activate it (it may be in draft mode by default).
The professional method requires minimal effort compared to the traditional method and offers many benefits to help you scale.
Benefits of Sending Newsletters from Gmail using Saleshandy
With powerful merge tags, you can personalize your newsletters effortlessly. This saves you time and improves the effectiveness of your newsletters.
2. Better email deliverability
Saleshandy takes various actions to enhance the deliverability of your emails. By maintaining a time gap between successive emails, Saleshandy’s algorithm mimics human activity, increasing the chances of your newsletters landing in the primary mailbox of your subscribers.
3. Analyze subscribers’ behavior
Saleshandy provides comprehensive analytics reports for your newsletters, allowing you to evaluate their performance. By analyzing subscriber engagement, you can make informed decisions to improve your nurturing strategy.
4. Schedule emails according to your convenience
The professional method offers advanced and productive email scheduling features. You can choose from different time zones worldwide and schedule your newsletters at the most suitable times. This makes the process faster and more effective, regardless of your subscribers’ locations.
5. Manage your subscriber list with ease
Saleshandy allows subscribers to easily opt out of your newsletters by clicking on the unsubscribe button. This helps you stay compliant with CAN-SPAM regulations and build authority for your brand. Including an unsubscribe button also reduces the chances of subscribers marking your newsletters as spam, which can harm your sender reputation score.
In conclusion, you now know two different methods for sending newsletters with Gmail. Choose the method that best suits your needs and start sending newsletters to keep your subscribers engaged, nurture leads, and build strong relationships with your audience.
Remember, for more information and guides on Gmail and other topics, visit Mr Reviews.