As a YouTube creator, there’s no denying the appeal of having long-term sponsors for your channel. Earning through sponsorships is a fantastic way to monetize your content and establish profitable partnerships. If you’re wondering how to get sponsors on YouTube, this post is just what you need. Let’s dive in!
Create an Impressive Influencer Media Kit
Your Influencer Media Kit is like your CV. It acts as a showcase that makes you more appealing to potential clients. Putting in the effort to create an exceptional media kit for your public relations goals is undoubtedly worth it. Once it’s ready, you can confidently pitch it to potential business opportunities. Alternatively, when marketers reach out to you, you’ll be prepared to impress them and seal the deal.
What should your Influencer Media Kit include?
- Total number of subscribers on YouTube
- Average number of views per video (based on the last 10 videos)
- Average number of likes, dislikes, and comments per video
- Audience age and gender demographics
- Audience countries
- Content niche (e.g., fashion, beauty, gaming, fitness, etc.)
- A brief biography highlighting your personality and why your audience follows you
- Previous collaborations with other brands (if applicable)
- Contact information
Take the time to create a visually appealing and informative media kit that showcases your strengths and achievements.
The Easiest Way to Create a Media Kit
Creating a comprehensive social media kit that updates your analytics is made easy with the Mysocial App. It’s a user-friendly tool that streamlines the process and ensures your data is always up to date. With the Mysocial App, you can create a professional media kit that impresses potential sponsors and helps you secure collaborations.
Step-by-Step Guide to Creating an Influencer Media Kit
- Download the Mysocial app.
- Connect your social media channels.
- Share your influencer media kit with sponsors and potential partners.
Finding YouTube Sponsors on Mysocial
There are multiple ways to find sponsorships for your YouTube channel on Mysocial. We’ll list them in order of ease.
Mysocial (Easy Way)
The Mysocial app provides access to the world’s largest database of active YouTube sponsors. The best part? You can easily find the contact information of the right person within the company. With a few taps, you can reach out to the appropriate employee and kickstart a conversation.
When you click on the email button for a specific brand, you’ll be redirected to your phone’s primary email client. There, you’ll find a pre-prepared sales pitch along with your Mysocial media kit. It couldn’t be simpler!
You can also find geo-located sponsors such as hotels, restaurants, and experiences, making it effortless to establish contact through Mysocial.
Step-by-Step Guide to Finding Sponsors on Mysocial
- Log in to Mysocial.
- Go to the sponsors section.
- Identify the brands that align with your channel and values.
- Email the available contacts for that brand.
Finding Sponsors Directly on YouTube
Another approach to finding brand partners is by exploring other YouTubers’ content. Take note of whether they have been sponsored by a specific brand. Typically, YouTubers disclose their sponsorships within the first 30 seconds of their videos.
Once you have the brand’s name, your next step is to identify the right individuals to contact within the company. Start by searching for:
- Influencer Marketing Managers
- Social Media Managers
If you can’t find anyone with those titles, consider reaching out to:
- Marketing Managers
- Digital Marketing Managers
When you’ve identified the right person, you can either contact them via LinkedIn or search for their email address. Chrome extensions like “Apollo.io” or “Skrapp” can help you source email addresses on LinkedIn.
How Much Do Sponsors Pay YouTubers?
The payment for sponsored YouTube videos varies depending on the anticipated number of views. YouTubers can charge sponsors between $10 and $50 per 1,000 views. For instance, if a video receives 1 million views, the price for a sponsored video ranges from $10,000 to $50,000.
However, this calculation is simplistic. If the sponsor requires a high-end video that takes weeks to produce, the effort and time invested should be reflected in the price. It’s essential to consider the value you bring and charge accordingly.
How to Attract YouTube Sponsorships
Here are two effective approaches to attract top-quality sponsors for your YouTube channel within your industry.
Make Contact with Brands in Your Field
If you review products or services, the easiest way to secure sponsorships is to contact the brand or company directly. Start a dialogue and discuss potential collaborations. Keep in mind that this approach requires a significant amount of high-quality content. Make sure you meet all the requirements before reaching out.
Focus on Channel Growth
Quality attracts visitors, which, in turn, attracts sponsors and companies. Concentrate on growing your channel by consistently producing valuable content. As your following expands, businesses and companies will approach you to sponsor your content. Remember the movie quote, “Build it, and they will come.” If you keep doing worthwhile work, opportunities will present themselves.
If you’re a YouTuber who hasn’t received many inbound influencer marketing requests, it’s essential to act like a salesperson. Package your social media channels attractively by creating an appealing influencer media kit. Once you have your package, you can begin finding sponsors and pitching potential collaborations.
We recommend using the Mysocial app to save time and streamline the process of building your media kit and reaching out to brands you want to work with.
To learn more about promoting your YouTube channel and optimizing your content, visit Mr Reviews.