
“How Do I Get Sponsored on TikTok?” Do These 6 Things!
Have you ever wondered how people make money on TikTok? Unlike other platforms, TikTok doesn’t have a built-in ad monetization system. So, if you want to get sponsored on TikTok, you need to diversify your monetization sources and secure brand deals. In this article, we’ll explore six essential tips that will help you get sponsored on TikTok and start earning money.
1. Build an Engaged TikTok Following
To attract brands and get sponsored on TikTok, focus on building a loyal and engaged following. TikTok’s popularity lies in its authenticity, so stay true to your niche. Interact with other creators in your niche, engage with your fans, and post regularly. Aim for at least 10,000 subscribers, as many brands consider this a benchmark for a successful campaign.
Here are some quick tips to gain more TikTok subscribers:
- Stick to your content niche.
- Interact with creators in your niche.
- Engage with your fans.
- Post consistently, 2-3 times a day.
- Use trending hashtags and sounds.
- Inject humor into your content.
- Upload brand-favorite video types: before & afters, product demos/reviews, how-tos, FAQs, and hacks.
- Present a problem in your videos and offer a solution.
- Cross-promote your TikTok on your other channels.
Upgrade to a Pro TikTok account and utilize analytics to determine which content performs best on your channel. Pay close attention to insights about your under-30 audience, as brands are eager to target that demographic!
2. Grow Your Presence on Other Platforms
Brands are more likely to partner with influencers who have a strong presence on multiple platforms. Consider growing your following on Instagram, YouTube, or other relevant channels. Maintaining a consistent engagement rate and follower count across your channels demonstrates your influence and professionalism.
3. Make Your TikTok Profile Stand Out
Your TikTok profile is your virtual business card, so optimize it for brands. Add a professional profile picture, include links to your other channels, and make sure to have at least one clickable link in your bio. Don’t forget to provide a business contact email and create a memorable tagline that showcases your openness to sponsorships.
4. Create an Influencer Press Kit
An influencer press kit is a valuable tool for showcasing your expertise to brands. Include an “about you” section, list your channel links with follower counts and demographics, and showcase your engagement rates on recent posts. Mention the brands you have collaborated with and provide links to examples of your work. Clearly outline the content services you offer and include pricing information. Highlight case studies of your most successful sponsored and non-sponsored content. Additionally, share any sales records from previous campaigns, merchandise lines, and affiliate links.
5. Create Organic Content and Drive Sales
Brands are interested in influencers who can drive sales. While views, likes, and comments are important, generating actual sales is the ultimate measure of influence. Create organic TikToks about brands you love, and include links to a dedicated page where your followers can shop recommended products. By using MagicLinks, you can earn commissions when fans purchase through your links. These sales records will help attract brands and showcase your ability to generate tangible results.
6. Join the TikTok Creator Marketplace (with caution)
If you meet the eligibility criteria, consider joining the TikTok Creator Marketplace. It’s an official space where brands and influencers connect for sponsorships. However, be aware that the Creator Fund and Creator Marketplace might not offer fair compensation for your work. To maximize your earning potential on TikTok, explore affiliate linking and brand sponsorships through MagicLinks. Pitch yourself directly to brands that align with your niche and values.
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Remember, getting sponsored on TikTok requires effort, consistency, and creativity. By implementing these tips and showcasing your unique personality and expertise, you’ll increase your chances of getting noticed by brands and securing lucrative sponsorships. Good luck on your TikTok journey!