With the rise of Instagram and TikTok, you might think that Twitter is no longer relevant for businesses. But think again. According to the Content Marketing Institute, 82% of B2B content marketers still use Twitter as part of their marketing strategy. So, how can you make your tweets stand out from the crowd and go viral? In this article, we’ll explore 10 highly effective strategies to increase your chances of making a tweet go viral and drive traffic to your business.
What Makes a Tweet Viral?
A viral tweet is one that gets shared, retweeted, or quoted by many people in a short span of time. It’s the kind of tweet that gets people talking. It could be a thought-provoking question, the start of an engaging Twitter thread, or a statement that highlights a social issue. The key is to make your tweet capture attention and make Twitter users take notice.
10 Simple Ways to Make Your Tweets Go Viral
1. Ask for Retweets
One of the easiest ways to make your tweets go viral is to simply ask for retweets. You can offer giveaways or prizes like cash, clothing, or even non-fungible tokens (NFTs) in exchange for retweets. This strategy is often used by companies and brands to promote their products. For example, a page dedicated to NFTs held a giveaway and gained viral attention in the process.
2. Pose Thought-Provoking Questions
Never underestimate the power of a simple question. People love to interact and share their stories and experiences. By asking thought-provoking questions, you can encourage engagement and increase the chances of your tweet going viral. Take, for instance, a thread asking about the most ridiculous name someone has ever heard. By giving people a chance to be creative and imaginative, you can create a viral tweet like David B Freeman did.
3. Be Relatable
To increase engagement, appeal to your followers’ emotions by making your tweets relatable. Share personal experiences or common industry occurrences that resonate with your audience. By showing your followers that you understand their struggles and experiences, you’ll gain their trust and increase the likelihood of going viral. Freelance writer Ashley Cummings did this by addressing an issue among freelance writers that many could relate to. Sharing captivating personal stories that tap into our common humanity, like Stephanie Lucianovic did during the shift to online learning, can also help your tweets go viral.
4. Include Links in Your Tweets
Including links to useful resources, news items, or online articles in your tweets can offer value to your readers and increase the chances of going viral. Craft a compelling call-to-action and encourage your followers to visit the link. By sharing valuable knowledge, you’ll earn retweets as your followers gain useful information. For example, Julian Shapiro shared a link to a guide he wrote, which likely compelled his followers to check it out. You can also use links to draw attention to new releases or brand updates, as Spotify did when promoting Kanye’s latest album.
5. Add a Dash of Humor
Twitter is a place where we all go for a good laugh. So, why not use humor to your advantage? Think of a funny personal story, crack a joke, or find a humorous angle to a regular interaction. Brands have been infusing humor into their tweets, and you can do the same. Just make sure to strike the right balance and avoid being crude or inappropriate. Brooklin Nash, a B2B content writer, nailed this with a witty tweet about the stereotypical SEO article outline. The right balance of humor can give your tweets the traction they need to go viral.
6. Timing Is Everything
Even the perfect tweet can get lost in the Twitter space if posted at the wrong time. To maximize your chances of going viral, consider when your target audience is most active on Twitter. Additionally, take advantage of current events or trending topics by hopping on the response train before it’s too late. Wendy’s did this when responding to Facebook’s name change to Meta. Tracy Badua’s tweet about the “sourdough baking epidemic” went viral effortlessly due to its timely nature.
7. Follow an Already-Viral Trend
Memes and viral trends capture high levels of engagement on social media platforms, especially among younger audiences. Including memes or joining viral trends in your tweets can increase your chances of going viral. Chipotle used the popular “red flags” meme in their tweets to talk about their menu offerings. Pop culture references can also contribute to going viral, like Nina Parker’s tweet referencing a popular clip from a K-drama during the time when Daylight Savings had caused an avalanche of complaints.
8. Write a Great Headline
With Twitter threads becoming more common, one strong headline or introduction tweet can kick off the virality of an entire thread. By creating a captivating introduction that promises value to your audience, you’ll keep readers interested. Marketer Alex Garcia did this with a thread of 50 marketing threads that captivated and informed his audience while driving traffic back to his Twitter account.
9. Post Valuable Information
Strive to post actionable and valuable information that resonates with your audience. Share tips, experiences, or industry knowledge that your followers will find useful and want to share. For example, Liz Beechinor shared her father’s marketing experience to offer valuable insights, and Jeremy Moser provided copywriting tips for clicks and conversions. By creating content that genuinely helps your audience, you increase the chances of your tweets going viral.
10. Less Is More
While Twitter is known for its text-based posts, don’t underestimate the power of visuals. Photos, drawings, and infographics can often convey your message more effectively than words alone. Dakota Snow’s tweet, which simply stated the high number of unused paid time off, perfectly resonated with people. Similarly, Chi Thukral expressed the feeling of being overwhelmed with a job through a relatable photo. Sometimes, less is more when it comes to making a tweet go viral.
Examples of Viral Tweets to Inspire You
To further inspire you, here are five additional examples of viral tweets:
Ashley Cummings shared valuable information about her freelancing lessons and what they helped her accomplish for her business.
Rosemary Egbo hit a nerve with her relatable tweet, generating a high volume of retweets and likes.
Adrienne Barnes tapped into the relatability of discovering new sides of roommates and partners during the global lockdown.
Coach Adria posed a thought-provoking question that made followers want to share their stories and engage.
Vidhika Bansal’s tweet about managers had everyone thinking about their own experiences, resulting in viral engagement.
Write Viral Tweets That Make a Splash
Twitter is an art, and to succeed, you’ll need to engage with your audience and create content that gets attention. Jasper’s AI templates can help you achieve this. Say goodbye to standard, run-of-the-mill tweets that miss the mark. With templates like “Engaging Questions,” you can ask thought-provoking questions tailored to your industry, topic, and audience. Jasper offers over 52 different templates to take your Twitter feed to the next level.
Ready to create viral tweets? Sign up for Jasper and start writing retweet-worthy content now. Let’s make your tweets go viral together. Mr Reviews