Don’t know how to use TikTok for your Etsy shop? You’re not alone. TikTok may have seemed to appear out of nowhere, but it has quickly become the hottest social media marketing platform for brands. And guess what? Your Etsy brand is perfectly suited for TikTok marketing. In fact, 10% of Etsy brands already use TikTok to promote their products. So let’s dive into how you can leverage TikTok to effectively market your Etsy shop.
What is TikTok?
TikTok is a social media site with almost a billion monthly users across 150 countries. It’s a platform for sharing videos where users can edit and showcase their creations to a wide audience. The power of TikTok lies in its addictive nature. According to TikTok, the average user opens the app eight times a day and spends nearly an hour on the platform. That’s a lot of engagement. So it’s clear that TikTok can significantly boost your brand’s visibility and attract potential customers.
Setting up a Business TikTok Account
First things first, forget about personal accounts. To maximize your Etsy shop’s exposure, you must create a business account. Luckily, it’s free, and it allows you to directly link to your Etsy shop. Start by setting up a personal account and choose a username that matches your Etsy shop name.
Once your personal account is ready, switch it over to a business account. In the main menu, select “Manage account” and switch to a business account. You’ll be prompted to choose a category that best describes your business, but don’t worry, it won’t be publicly visible, and you can change it later if needed.
To make the most out of your TikTok business account, there are a few essential fields you should complete:
- Profile Picture: Use your Etsy shop icon as your TikTok profile picture. Keep it within 720 x 720 pixels.
- Bio: Create a concise and engaging bio that portrays your brand’s essence. Let your followers know what you make and where to buy your products.
- Website: Link your TikTok account directly to your Etsy shop. You can either link to a specific listing or your shop URL.
Creating Captivating TikTok Videos for Your Etsy Shop
To start creating TikTok videos, open the app, and tap the “+” button at the bottom of your screen. You can either upload existing content from your camera roll or record a video directly within the app. The TikTok camera offers various effects, filters, and sounds to enhance your videos and make them stand out.
Remember, don’t be shy in front of the camera. Just have fun! Many successful TikTok users started just like you, unsure of what to record but determined to make an impact. As you gain experience, you’ll find your rhythm and create compelling videos that resonate with your followers.
Recording and Editing Your TikTok Videos
Recording your TikTok video is as simple as pressing the record button. Each time you release the button, a new clip will be added. Once you’re satisfied with your clips, hit the checkmark. From the next screen, you can edit each clip to improve the flow and make any necessary adjustments. When you’re happy with the final result, it’s time to share your creation with the world!
TikTok offers a wide range of editing effects, which can be a bit overwhelming at first. Don’t worry, though. Take the time to explore and experiment. Observe popular videos on TikTok to understand what works and then incorporate your products into similar content.
TikTok for Etsy Best Practices
To achieve genuine engagement and appeal to your audience without being overly promotional, keep these “golden rules” in mind:
- Consistency: Post regularly to grow your following. Start with at least three posts a day and work your way up. Remember, quality should never be sacrificed for quantity.
- Share on all channels: Don’t limit yourself to TikTok. Facebook, Instagram, and Pinterest also appreciate short, catchy videos. You can even consider uploading your TikTok content to YouTube as a “short.”
- Be Genuine: Show your audience the person behind the brand. Share unique aspects that make you stand out. Be vulnerable and let them see the challenges and rewards of running a business.
- Interact with your audience: Respond to comments and reviews. Express gratitude and offer insights into your products or business. Engage with followers across various platforms, including TikTok.
TikTok Video Ideas for Your Etsy Shop
If you’re struggling to come up with ideas, here are a few go-to options:
1. A day in the life: Give your audience a behind-the-scenes look at your small business owner experience. Share interesting insights that will capture their curiosity.
2. Address misconceptions: Use TikTok to debunk common misconceptions about your products. Show why your premium offerings are truly special and worth the price.
3. Respond to comments and feedback: Use TikTok to express gratitude for positive reviews and address questions or feedback from other social media platforms.
4. Show off new products: Create a buzz around your upcoming product launches by offering exclusive sneak peeks to your TikTok followers.
5. Showcase your packaging process: Unboxing experiences are exciting, and the reverse process can be equally captivating. Record videos of how you package your products, revealing the attention to detail you put into every order.
6. Highlight your uniqueness: Share what sets your Etsy shop apart from the competition. Is it the materials you use? Charitable contributions? Extra attention to detail? TikTok viewers love seeing content that displays originality and care.
7. Product creation journey: Take your audience on a journey, documenting the process of creating your products from start to finish. Close-up videos of your hands at work can be particularly captivating.
TikTok is a social media phenomenon that’s here to stay. It’s an excellent opportunity to reach younger audiences who appreciate handmade products and value quality. By implementing the TikTok tips for Etsy outlined here, you can expect increased traffic and sales. So don’t miss out on the chance to boost your Etsy sales with TikTok’s incredible marketing potential.
To learn more about maximizing your Etsy shop’s success, check out Mr Reviews, your one-stop platform for all things Etsy.