YouTube is an extraordinary platform with immense reach, offering limitless opportunities for viral success. With over a billion monthly visitors, it’s no wonder that creators are constantly vying for their videos to go viral. In this article, we will explore six effective strategies to make your video go viral on YouTube. So, let’s dive in and uncover the secrets to YouTube stardom!
Write a Viral Video Title
The first step to capturing viewers’ attention is to craft a captivating video title. Think about who you want to be known as and create a title that will make viewers desperate to watch your video. Take inspiration from popular viral videos like “World’s Best Skateboarding Cat! Go Didga Go!”, “The Sneezing Baby Panda”, or “Will it Blend? – iPhone 6 Plus”. These titles leave no room for confusion and immediately convey the essence of the videos. Remember, a title that sparks curiosity is the key to achieving viral success.
Make Your Video Shareable
A video goes viral when it is shared by countless people. To encourage sharing, ensure that your videos are easily shareable across various platforms. Include a strong call to action that compels viewers to share the video with their friends and followers. Additionally, allow viewers to embed your video on blogs or websites and add social sharing buttons to your email campaigns. By making it effortless to share your content, you increase the chances of it spreading like wildfire.
Get Other YouTubers to Share Your Content
Collaboration is a powerful tool on YouTube. Reach out to YouTubers who create similar content using tools like YouTube ChannelCrawler. Connect with them through social media or email and request them to share your video on their channels. These collaborations can create a snowball effect, as their viewers will then share your video within their own networks. By leveraging the influence of other YouTubers, you can significantly increase the visibility of your video.
Get Tastemakers to Share Your Video
Tastemakers are influential individuals with a substantial following. These trendsetters introduce their networks to interesting and amusing content they discover online. Collaborating with tastemakers can propel your video to virality. For instance, when Jimmy Kimmel tweeted about Paul Vasquez’s “Double Rainbow” video, it gained over 43 million views in no time. Tastemakers spread online content at the speed of light, so try to catch their attention and watch your video soar.
Collaborate with Micro-Celebrities
Micro-celebrities have millions of fans within specific niche areas, making them excellent partners for viral success. While their fame might be limited to their fan bases, collaborating with them provides a pre-established platform to reach a vast audience. Invite micro-celebrities in your niche to be part of your next video or even collaborate with prominent YouTubers. By tapping into their audience, you can greatly enhance your video’s visibility and increase the chances of it going viral.
Include Links to Potential Sponsors in Your Video Description
Think about the companies or brands that could benefit from your video going viral. Include links to these entities in your video description to generate traffic for them. In return, they may support your video and even propose sponsorships. Karen Cheng employed this approach for her viral video “Girl Learns to Dance in a Year (TIME LAPSE)” by including links to brands and services featured in her video. Both parties benefitted greatly from this collaboration. The key here is to utilize every available medium to make your video go viral on YouTube.
Videos go viral because of the snowball effect. Your video should garner popularity on its own, while also relying on others to push it further down the mountain. By implementing these tips, you can set your videos on the path to explosive success across the Internet.
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Kristen Harris enjoys listening to a wide range of music, from Taylor Swift to, on occasion, Celtic instrumental. She also spends her time writing, reading, and baking.