How to Send Free Newsletters in Gmail: 6 Easy Steps
Do you want to take your business to the next level and nurture your potential clients? Look no further than launching a regular email newsletter. According to the Content Marketing Institute, newsletters are the most effective type of content for nurturing leads, surpassing blog posts, case studies, and social media content.
Sending out a newsletter can help you establish brand awareness, announce new offerings, and keep your business at the forefront of your customers’ minds. The good news is, you can accomplish all of this right from your Gmail account, without the need for an expensive email marketing platform.
Why Opt for Gmail Newsletters?
If you haven’t considered newsletters as part of your marketing strategy, you might be missing out on valuable opportunities for your business. Luckily, sending newsletters through Gmail is easy and cost-effective. You can start for free using your personal account, and there’s no steep learning curve or complicated setup involved.
Here are some reasons why you should consider sending newsletters through Gmail:
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Fuel new product launches: Keep your target audience updated on new products and features to boost your sales.
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Stay top-of-mind with consumers: Regularly sending high-quality content, like newsletters, helps you stay in your audience’s thoughts, making them more likely to make a purchase.
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Establish industry thought leadership: Utilize a “What We’re Reading” section to share relevant industry articles, positioning yourself as an authority in your field.
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Expand your audience: Valuable content encourages subscribers to share your newsletter with others, gradually expanding your reader base.
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Repurpose your content: Newsletters are a perfect platform to showcase your recently published content, including blog posts, events, and webinars.
How to Send a Newsletter in Gmail: 6 Simple Steps
Ready to create your first Gmail newsletter? Follow these steps:
1. Download the Gumbamail Plugin
Get started with transforming your Gmail account into a marketing automation platform by downloading the Gumbamail plugin. This user-friendly mail merge add-on supports both personal and Google Workspace accounts. Plus, Gumbamail offers a free plan, allowing you to try it risk-free.
2. Create Your Contact List
Before sending your first campaign, consider who would find your newsletter valuable. Your subscriber list may include current and potential clients, vendors, friends, and industry experts. Remember to obtain explicit permission from each recipient to send them mass emails, respecting the CAN-SPAM Act.
Once subscribers have opted in, you can upload your list via Google Sheets, a .CSV file, or select your existing Google Contacts.
3. Segment Your List
Avoid sending the same newsletter to everyone in your email list. Segment your audience based on demographics, relationship to your company, or past order history. By doing this, you ensure that each group receives content that suits their interests. Gumbamail makes it easy to segment your list efficiently.
4. Create Your First Campaign
With Gumbamail, sending your first Gmail newsletter is a breeze. In the Gumbamail shortcut, select “Campaigns.” Give your campaign a name, select your recipients, and draft an enticing subject line.
Next, choose a newsletter template that matches the number of sections you want to include. Remember, you can cover a wide range of topics, such as new features, company announcements, client launches, and industry news.
Customize your message using Gumbamail’s drag-and-drop email editor. You can also add your own branding and personalize the email by including the recipient’s first name using merge tags.
5. Send or Schedule Your Campaign
Once you’ve created your newsletter, you have two options: sending it immediately or scheduling it for a later date. Consistency is key when it comes to newsletters, so choose a schedule that suits your industry and audience. Avoid overwhelming your subscribers by sending too many newsletters, as this may lead to higher unsubscribe rates.
6. Monitor Performance
Sending your campaign is just the beginning. Keep a close eye on performance metrics to gauge engagement and make improvements. Track your open rate, click rate, and deliverability rate to gain insights into your audience’s interests and preferences.
Pay attention to the links that receive the most clicks and tweak your subject lines if your open rates decline. If your deliverability rate drops, take steps to ensure your emails aren’t spam-flagged, such as cleaning your list or reaching out to subscribers.
Launch Your First Gmail Newsletter With Gumbamail
Sending a regular email newsletter can deepen your connection with your audience and boost your company’s sales. You don’t need an expensive email service provider to get started. Use Gumbamail to create on-brand newsletters directly from your Gmail account. With hundreds of email templates, audience segmentation, personalized messaging, and campaign tracking, you can achieve all this without leaving your inbox.
Ready to launch your first e-newsletter using Gmail and Gumbamail? Download the free app to get started with your email marketing journey.
