If you’re looking to sell your land, you may be wondering how to reach a large audience without breaking the bank. Well, look no further than Facebook Marketplace! With approximately 200 million Americans using Facebook daily, this platform offers a tremendous opportunity to effectively advertise your real estate for sale.
Why Choose Facebook Marketplace?
Facebook Marketplace, the classifieds area of Facebook, allows you to sell just about anything, including land. While there isn’t a specific category for land, you can still get plenty of views, saves, and shares for your listing. What sets Facebook apart is its social nature – people can easily find your ad and share it with friends who are looking for land. This social sharing feature helps spread the word and increase your chances of finding the right buyer.
Pros of Selling Land on Facebook Marketplace
- High traffic website: With millions of active users, Facebook Marketplace attracts a significant amount of traffic, increasing your chances of finding potential buyers.
- Profiles create trust: Selling land through your personal Facebook profile creates a more personalized and trustworthy experience for buyers.
- Social sharing: People can easily share your listing with friends who may be interested, expanding your reach.
- It’s free to post on Facebook: Unlike other online platforms, Facebook Marketplace allows you to list your land for sale without any upfront costs.
Cons to Consider
- No specific category for land: Although there isn’t a dedicated land category, you can list your property under the ‘Miscellaneous’ category.
- Responding to ‘tire kickers’: Be prepared to deal with inquiries from people who may not be serious buyers.
- Repost often: Listings on Facebook Marketplace need to be renewed every 7 days to maintain visibility.
- Privacy concerns: Linking your personal Facebook account to a land advertisement may raise privacy concerns for some sellers.
Before You Start: Prepare for Success
To ensure a successful land sale on Facebook Marketplace, follow these initial steps:
Get Quality Photos
High-quality photos can make a significant difference in the success of your Facebook ad. Hiring a professional photographer is a worthwhile investment that can set your listing apart from the competition. Make sure your photos showcase your land’s best features, such as aerial shots or scenic views.
Set Your Asking Price
Before creating your Facebook ad, research the market to determine a competitive asking price for your land. Understanding the local land market will help you set a realistic and enticing price that appeals to potential buyers.
Step-by-Step Guide: Listing Your Land on Facebook Marketplace
Follow these steps to create an appealing and effective land listing on Facebook Marketplace:
1. Create a New Listing
Access Facebook Marketplace through either your desktop or mobile device. On desktop, find the Marketplace icon in the left-hand navigation menu. On mobile, locate it in the navigation menu at the bottom of the screen. Once in Marketplace, click “Create A Listing” on desktop or “Selling” and then “Create New Listing” on mobile.
2. Add Photos
When creating your listing, you have the option to upload up to 10 photos. Aim for high-quality images that highlight the best features of your land. Consider including aerial drone imagery to make your listing stand out.
3. Craft an Attention-Grabbing Title
Create a compelling title that catches people’s attention. The title should clearly indicate what you’re selling and highlight the most appealing aspects of your land. Emphasize unique selling points, such as scenic views or proximity to water. Don’t forget to use emojis sparingly to add some color and interest to your title.
4. Provide Price, Category, and Condition
Since there is no specific category for land, choose the ‘Miscellaneous’ category. For condition, select ‘New’ as it is not highly relevant for land listings. Enter your asking price and proceed to the description.
5. Craft a Captivating Description
The first few sentences of your property description are crucial for attracting potential buyers. Highlight what makes your land unique and its potential uses. Try to see your land from a buyer’s perspective and include essential details that may not be obvious to them. Mention any notable features, nearby amenities, or attractions that may enhance its appeal.
6. Provide Property Details
List relevant information about your land to reduce the number of unnecessary inquiries. Include details such as parcel size, street address, city, county, and zip code. It may also be helpful to provide GPS coordinates, zoning information, annual taxes, and utility availability.
7. Finalize and Share Your Listing
Pay attention to the ‘Location’ section, as it determines where Facebook will display your ad. Add product tags and SKU numbers if desired, or ignore them if they are not applicable. Review your listing, approve it, and start connecting with local buyers.
Maximize Engagement and Visibility
To maximize engagement and visibility for your land listing on Facebook Marketplace, consider these additional tips:
Repost Your Ad Frequently
Facebook Marketplace allows you to renew your listings every 7 days. As the days pass, the number of views will gradually decrease. Set a calendar reminder to renew your listing regularly and stay on top of potential buyers’ radar.
Respond Promptly to Potential Buyers
Expect numerous inquiries from both serious and casual buyers. Respond promptly to all reasonable questions, even if the answers can be found in your listing description. Engaging with potential buyers demonstrates your professionalism and may lead to successful transactions.
Enhance Your Reputation with Facebook Marketplace Seller Badges
Facebook Marketplace rewards sellers who follow best practices with badges that enhance their reputation. The two most relevant badges for real estate sales are the ‘Very Responsive’ and ‘Highly Rated’ badges. While most sellers won’t earn these badges from real estate transactions alone, these can be obtained from any type of listing. Consider using Facebook Marketplace to sell household items or participate in a garage sale to earn these badges.
Explore Advanced Options: Buy and Sell Groups
Facebook Marketplace offers an option to ‘List to More Places,’ which allows you to post your ad in Facebook groups. Explore local buy and sell groups with large memberships to increase exposure for your land listing. While these groups may not be highly targeted, posting your ad there requires minimal extra effort and can attract additional views.
Consider Alternative Options
While Facebook Marketplace is an excellent platform for selling land, it’s not the only option available. Consider these alternatives:
Use Other Free Websites
Websites like Zillow and Craigslist offer free listings for land sales. Zillow, the number one visited real estate website, provides significant exposure for your listing. Craigslist also has a dedicated category for vacant land, making it an excellent choice for advertising your property.
Explore Paid Options
If you’re looking for wider exposure, consider a flat fee MLS listing. This option allows your listing to reach high-traffic websites like Zillow, ensuring maximum visibility. While it comes with an upfront fee, the increased exposure may attract more potential buyers.
Sell Land for Cash
For a quick and hassle-free sale, consider selling your land to a cash buyer like Mr Reviews. Listing land online can be time-consuming and costly, with uncertain results. If you want a straightforward cash offer for your land, Mr Reviews offers a simple and no-obligation cash offer form. Determine the cash value of your land before investing time and effort in listing it online.
Conclusion
Facebook Marketplace provides a powerful platform to create effective land listings. With its social sharing features and high user engagement, it offers a vast audience for your property. Stay patient, renew your listings regularly, and respond promptly to potential buyers. By following these guidelines, you can maximize your chances of selling your land successfully on Facebook Marketplace.
