YouTube’s Latest Updates for Shorts
YouTube is rolling out new updates for Shorts, and you definitely don’t want to miss them. These updates include new creation options, an expansion of Shorts drafts, and much more. Let’s dive into the details!
New Creation Options
YouTube is introducing a new ‘Cut’ option for Shorts creators. This exciting feature allows creators to sample a short segment (1 to 5 seconds) from eligible Shorts and VODs to be used as the intro to their Short clip. It’s a fantastic way to captivate your audience from the very beginning by leveraging popular content as a contextual starting point for your own video.
To access the new Cut option, simply click the ‘Create’ button on Watch pages, or tap the three dots menu while watching a Short. If you create a Short using Cut, an attribution link will be included, which connects back to the original source clip. While YouTube is still exploring the monetization implications of this feature, creators gain additional exposure potential through these referral links.
Exciting Updates to Green Screen Feature
YouTube is also providing an update on its Shorts Green Screen feature. This feature, which was initially launched to selected users in May, allows you to sample up to 60 seconds from a Short or other eligible videos across YouTube to use as the background of your Short clip. You have control over whether to use audio, video, or both from the original video you’re sampling. Additionally, you can adjust your prominence on the screen by pinching your picture while you’re in the camera.
Similar to the Cut option, when someone samples your content to create a Green Screen video, an attribution link will be provided, giving users an easy way to navigate back to the original source video. While this feature has been available to some users for a few months, YouTube is now expanding it to more creators.
More Shorts Drafts
Good news for Shorts creators! YouTube is expanding Shorts drafts, allowing users to save as many drafts as they like within the Shorts creation flow. Up until now, creators could only store one draft at a time, but this new update offers more flexibility and options for your creative process.
To access your drafts, simply open the Shorts camera and look for the new ‘Drafts’ icon at the bottom right of the screen. YouTube wants to remind you that drafts are device-specific, so if you change devices, you won’t be able to access your drafts from another phone. Unfortunately, drafts are currently only available on iOS.
Algorithm Insights and Evergreen Value
YouTube also shared some interesting insights into how its algorithm highlights older Shorts and the discovery potential for your clips. YouTube pointed out that viewers might come across older videos recommended to them due to increasing interest in certain topics or new viewers discovering your channel and wanting to watch your older content. Moreover, your video could gain traction if it’s shared on social media or covered in the press.
These insights into YouTube’s algorithm play a significant role in how Shorts are sorted in the feed. By understanding these factors, creators can create evergreen content that continues to provide value to viewers over time.
Super Thanks Creator Donation Option
YouTube is also working on integrating its Super Thanks creator donation option within Shorts. This exciting feature, which allows viewers to show their appreciation and support for creators through monetary contributions, will soon be available for testing in beta. Stay tuned for updates on this front!
The Potential of Shorts
Shorts has rapidly become an essential element in the broader YouTube creator landscape. With Shorts clips now averaging over 30 billion daily views, leveraging this feature can maximize your YouTube channel’s reach and potential for engagement. As TikTok’s monetization tools are still a work in progress, YouTube’s focus on developing short-form video tools may give it an advantage in the battle for creative talent.
With TikTok facing increasing regulatory scrutiny, YouTube has an opportunity to attract TikTok users concerned about the app’s long-term viability. While it’s clear that Shorts draws inspiration from TikTok, YouTube’s commitment to enhancing short-form content tools is undeniable, making the option very enticing for creators.
So, don’t miss out on these exciting updates to YouTube Shorts. Explore the new creation options, experiment with the Green Screen feature, and take advantage of the expanded Shorts drafts. Maximize your YouTube channel’s potential, gain more exposure, and stay at the forefront of the short content trend!
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