If you’re running Facebook ads for your Shopify store, it’s crucial to verify your domain on Facebook. Domain verification was introduced by Facebook in response to the impact of iOS 14.5, which affected how Facebook could receive conversion events from the Facebook pixel. This update was expected to limit ad performance and tracking, creating obstacles for marketers. But don’t worry, we’ve got you covered with a simple guide on how to verify your domain on Facebook using your Shopify store.
Why Verify Your Domain?
Verifying your domain offers several benefits, but the most important one is the ability to prioritize conversion events. Each business manager can prioritize up to 8 conversion events, but to do this, you need to be verified. Domain verification allows you to identify which Business Manager has the authority to prioritize events associated with your domain. Whether you’re new to Facebook advertising or have been using your Shopify store for years, verifying your domain is essential for better tracking and success on the platform.
Facebook provides multiple ways to verify domains, and we’ll focus on the simplest method: meta tag verification.
Meta Tag Verification
- Open your Business Manager at business.facebook.com.
- Navigate to “Business Settings.”
- Select “Brand Safety” and click “Domains.”
- Here, you’ll find the options for verification and see if you already have verified domains.
- Click “Add” and enter your domain (without “www.” or “https://”).
- Choose the “Add meta tag to your HTML source code” option.
- Copy the unique meta code provided.
- Login to your Shopify store in a separate tab.
- Go to “Online Store” in the left-hand menu and select “Themes.”
- Under “Actions,” click “Edit Code.”
- Select “theme.liquid” from the left-hand side.
- Paste the meta tag you copied on a blank line under the opening
<head>tag or before the first<body>tag. - Tap “Save” and verify in Facebook Business Manager.
While meta tag verification is the simplest method, there are two other options available.
Other Verification Methods
Upload HTML File
- Follow steps 1-5 from the previous section.
- Select “Upload HTML File.”
- Download the HTML verification file.
- Upload the file to the root directory of your website.
- Click the provided link in the HTML File Upload tab to check if it’s successfully uploaded.
- Click “Verify” at the bottom of the HTML File Verification tab for the selected domain.
- Keep the HTML verification file in your website’s root directory.
DNS File Upload
- Access the DNS record section of your domain host.
- Add the TXT entry to your DNS record.
- Add “@” to the Host field (if required by your domain host).
- Once the changes have updated, click the Verify button at the bottom of the DNS Verification tab for the selected domain.
- Keep the TXT entry in your DNS record for further verification.
Final Thoughts
Domain verification is a crucial step for running profitable campaigns on Facebook. Despite the impact of iOS 14.5, there are still ways to succeed in advertising on the platform. Verifying your domain is one of the first steps towards unlocking the full potential of one of the world’s most powerful online advertising platforms. Don’t let the challenges deter you from driving traffic and revenue to your Shopify store. For more tips and insights, visit Mr Reviews. Happy advertising!
