Did you know that only about 55% of the emails you carefully craft will land in your recipient’s primary inbox? Yes, it’s true. Roughly half of the emails you send may end up flagged as spam. But don’t be discouraged! There are ways to increase your chances of your emails making it into the primary inbox, and one of these ways is warming up your email account. In this article, we’ll introduce you to 7 out-of-the-box strategies that will make warming up your email account a breeze.
Introducing Warm Up Your Email
Warm Up Your Email is a service that ensures your emails land in your prospect’s inbox instead of the spam folder. This service opens your emails, replies to them, and removes them from the spam folder, signaling to email clients like Gmail and Outlook that you’re a reliable sender. By using Warm Up Your Email, you can book more meetings and close more deals.
The team at Warm Up Your Email interacts with your emails, providing a human touch. They never use customer email accounts to engage with your emails. All you need to do is connect your email account, configure the daily send volume, and they’ll handle the rest. As a Mailshake customer, you now have free access to Warm Up Your Email. To get started with your free account, follow the instructions on Mr Reviews.
Strategies to Warm Up Your Cold Emails
Here are seven unique strategies you can use to warm up your cold emails.
1. Don’t Ask For Anything
Imagine receiving an email from someone you don’t know, asking you to do something. It’s not very appealing, right? Many cold emails start by asking for something without offering anything in return. To build relationships, it’s crucial to offer something of value before asking for anything. For instance, consider Jon Morrow’s email approach. Instead of simply asking to attend a webinar, he tells recipients exactly what they’re going to get out of it. Being specific about what you have to offer increases the chances of getting a reply.
2. Briefly Build Credibility
Why should people listen to you? To answer this question in your email, you can either use a brief statement to establish credibility or lean on that credibility throughout your email. Adding accomplishments or a brief personal statement that adds credibility to your email can grab the recipient’s attention and increase the response rate.
3. Use Your Best Pitch
When you walk into a job interview, you don’t immediately ask the interviewer for something. Similarly, in a cold email, you should start with your best offer. This offer should be high in value but low in commitment. By providing an offer that benefits the recipient’s business without requiring significant commitment, you increase the chances of receiving a positive response.
4. Mention a Reason for Your Offer
Exceptional offers often raise questions about their motives. To legitimize your offer and avoid skepticism, provide a brief explanation of why you are offering it. For example, mentioning that you are hoping to save the recipient money or that your time is valuable helps legitimize your offer and makes it more appealing.
5. Consider Your Prospects
Sending emails to the wrong people won’t make your emails warm. It’s essential to determine your ideal audience and send cold emails to those individuals. Segment your list based on customer avatars, considering their goals and pain points. By tailoring your emails directly to the goals and pains of your prospects, you increase the relevance of your emails and, consequently, your response rate.
6. Pitch to Plenty of Prospects
Increasing the size of your email list maximizes your potential for leads, traffic, and sales. So long as you’re sending emails to the right prospects and have properly segmented your list, adding more people to your email campaigns is a logical next step. Remember, the more emails you send, the higher the chance of valuable responses.
7. Streamline Your Cold Emailing Process
Cold emailing is time-consuming, but it’s crucial to follow up with leads and maintain consistency in your cold email strategy. Streamline your process by using tools like Clearbit or Voila Norbert to find email addresses and Mailshake to send bulk emails. By streamlining your process, you can effectively manage your leads and maintain a high response rate.
How to Warm Up Your Email Manually
Warming up your email account is essential to avoiding spam filters. Here’s a step-by-step process to convince email providers like Gmail that your cold email account belongs to a human.
Step 1: Set up the email
Set up an email account using G Suite, Google’s mail sending platform for businesses. Ensure your email address is pointed to a website to appear more legitimate. New domains have neutral reputations, so it’s crucial to warm up your account before using it for cold outreach.
Step 2: Personalize your account
Add a profile picture and create an email signature to prove your credentials as a human being. Include your name, job title, company name, address, phone number, email address, and website in your email signature.
Step 3: Authenticate Your Domain
Authenticate your domain using Sender Policy Framework (SPF) and DomainKeys Identified Mail (DKIM). Add a TXT record for SPF and generate a key pair for DKIM. Test your authentications using tools like Mail Tester.
Step 4: Live in your new account
Sign up for newsletters, social media accounts, and mailing lists using your new email address. Engage in conversations with friends and business partners, and get them to reply to your emails.
Step 5: Set up an automated test campaign
Once your email address has warmed up for at least 12 weeks, set up an automated test campaign with real email addresses. Get the recipients to reply to your emails and reply to them in return to demonstrate relevance and interest.
Step 6: Find high-quality prospects
Target potential customers at the right companies to maintain a high sender reputation. Use trusted contact data providers to find the best quality contacts and verify email addresses.
Step 7: Start sending emails
Once you’ve completed the previous steps, start sending your cold email campaigns. Use G Suite’s internal SMTP for better deliverability and avoid using third-party providers. Act human in your email content and ensure you don’t exceed Google’s sending limits.
Step 8: Don’t forget the disengagement trigger!
Use the disengagement trigger feature in your email platform to automatically pause sending emails to contacts who haven’t responded after a certain number of attempts. This helps protect your domain’s reputation and prevents your emails from being marked as spam.
Step 9: Monitor performance closely
Monitor the performance of your cold email campaign by tracking metrics such as click-through rate, open rate, and bounce rate. If you notice any sudden drops or abnormal rates, adjust your strategy accordingly.
Step 10: Conclusion
Remember to personalize your emails, avoid spammy language, and keep your content clean and simple. Act human in all your email interactions. By following these steps, you’ll successfully warm up your email account and increase the chances of landing in your recipient’s primary inbox.
Warming up your email account is a crucial step to ensure your emails are delivered and avoid being flagged as spam. By following these strategies and steps, you’ll be well on your way to effective cold emailing. Good luck!